2013 “外研社杯”全国英语写作大赛“模拟赛场”活动推出后受到了许多同学和老师的喜爱，并建议活动能够持续举办。为了给更多热爱英语学习、踊跃报名参赛的同学 们一显身手、体验参赛的机会，2014年，大赛组委会将“外研社杯”全国英语写作大赛“模拟赛场”活动推广到全年，现开展第四期。

       “模拟赛场”采用大赛样题，模拟真实赛题难度。参加活动者可以在线投稿写作，体验真实的大赛难度，把握出题角度，考查写作水平。

       活动结束后，参加活动者可登陆大赛官网查询模拟赛成绩和排名。大赛组委会将评选出“写作大赛模拟赛场活动之星”，对其优秀作品予以展示与嘉奖。

       2014“模拟赛场”第四期活动细则如下：

       活动时间（第四期）：9月22日至11月15日

       活动方式：参与者根据“模拟赛场”写作题目及要求在线投稿。

       赛题说明：本期模拟比赛包含两项写作任务，

　　                   议论文写作：分值为10分，要求长度500词左右。

　　                   说明文写作：分值为10分，要求长度500词左右。

       活动评分：本活动所有投稿作品将由大赛官方指定作文机评系统­——iWrite大学英语写作教学系统进行评阅。每周二参赛者用提交作文帐号登录，可查询上周及以前提交的作文成绩。

       活动奖励：每期“模拟赛场”活动结束，将评选“写作大赛模拟赛场活动之星”，并在大赛官网展示其优秀作品。

 

“外研社杯”全国英语写作大赛“模拟赛场”

第四期竞赛题目

写作题一：议论文写作（Argumentative Writing）（10分）

Write a passage in response to the text below. You should state clearly whether you agree or disagree with the text and explain your reasons for the position you take. In developing and supporting your position, you should consider ways in which the author’s opinion might or might not hold true and explain how these considerations shape your position. You should write about 500 words.

What builds a brand? What ruins one? After 131 years in the photography business, the famous film and camera company, Eastman Kodak Co. (柯达公司), filed for bankruptcy (破产) on January 19, 2012. Most people attributed its failure to its slowness to adapt to the digital age and poor leadership that lacked vision and consistency.

Dr. Kamal Munir, from the Cambridge Judge Business School, argued that there might be deeper causes. “For three quarters of the twentieth century, Kodak’s supreme success was not only developing new technology—the film camera—but creating a completely new mass market,” Kamal said. “Kodak made photography a popular pastime around the world. Kodak also played a big role in converting travel to tourism. The idea was that if you hadn’t brought back pictures from your vacation you might as well not have gone. For them, photography was about preserving memories for posterity (后代) and about sentiment.”

However, as Kamal noted, having played such a central role in creating meaning for photography, the company failed to understand that meaning had changed, from memories printed on paper to images shared by e-mail or on Facebook. What Kodak needed was a new business model for an environment in which people do not “preserve memories” but “share experiences”. 

写作题二：说明文写作（Expository Writing）（10分）

Write a passage based on the two pie charts below. The charts show the primary energy consumption in the United States and in China in 2011. In your writing, you should summarize the features of the two charts and make comparisons. You should write about 500 words.

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